We care about what you think. When you buy from us we make sure that the product arrives looking good in packaging that has done its bit for sustainability – supporting local communities and is environmentally friendly.
That’s why each of our garments is wrapped in paper and is sent to you in its very own box. We include a waterproof swim-bag to make sure your swimsuit continues being special to you. Re-use is better than recycling – our boxes are sturdy enough to be used for years, we think they’ll look good wherever they go.
By shopping with us you actively support a rich community of UK suppliers.
The box is made by MacCarthy & Sons, the oldest box manufacturer in the UK, a family business going strong over 5 generations. We were so excited seeing their factory and all their machines hard at work, some of them dating as far back as the late 1800s. They’re based in London so the boxes don’t have far to travel before they get to our studio.
We source almost all our paper from GF Smith, going strong since the 1800s. Not only do we love their paper but we also love how they put their people first, making this a key value of their business. We can’t argue with that. The range we use has been going strong since 1970 and the paper is FSC approved from sustainable forests.
Our stamps are made by Metallic Elephant, a family-owned business, started up 10 years ago, to produce high quality goods and promote British heritage and craftsmanship. As fellow dog-lovers, we can’t help but love them, too.
We make the waterproof swim bag ourselves. It uses industrial fabric from Carrington and is designed for workwear so it can withstand a few knocks. Carrington has over 125 years experience and are based in Lancashire, an area with a strong British textile heritage.
It’s been a conscious decision to avoid plastic.
Our paper hygienic liner and the adhesive backing used is fully biodegradable which means once you’ve made the decision to keep your swimsuit, you can take comfort in knowing that the liner can fully decompose within 6 months. Unfortunately the roll on which the hygienic stickers come cannot be recycled or composted currently.
We also haven’t fully managed to avoid the plastic used in the foils to emboss our logo on the swing cards and boxes. We’re working on that.
We know we’re not perfect. We make mistakes. It’s not always easy making the right decision – should our liners be made from recycled paper but using plastic adhesive or with virgin paper and biodegradable adhesive?
But we’ll keep questioning and hope you’ll join us to make informed choices to continuously improve our sustainability levels across each step of the production chain.