Getting past the Usual Objections
Why the Usual Objections. Like most people we had a habit of putting stuff off - especially the stuff that scared us the most. That could be jumping into a freezing lake, quitting your job to travel the world or selling everything you own to start a business. A tick for all of those now.
Hence, the Usual Objections - for all those people with the usual fears, worries and objections but are out there doing it anyway - and for those that want to start. That's the name - but why our swimwear?
Our mission is to change the way swimwear is made. To produce the best and most environmentally and socially responsible sports swimwear we can - in our own small studio in Hackney, East London. It will be an ongoing journey but after many years of being frustrated with the options available for performance swimmers we finally decided to do something about it.
We could've just done it the usual way - raise investment, pay a consultancy firm lots of money to develop the whole collection for us, source manufacturing in Portugal, Turkey, or Asia. Spend lots of money on advertising and learn little to nothing about how everything is actually put together.
We did it the unusual way - all by ourselves.
With backgrounds in aerospace engineering, technology and anthropology it’s safe to say we had a lot to learn. It's also meant that we've had a fresh perspective. Form following function.
Fast-forward through a chunk of money, lots of reading, courses at Central St Martins, London College of Fashion and IA Technical (ran by a clever guy named Dave who used to run the contour fashion course at De Montfort), a few trade shows, more amazing people, a very nice sewing machine company named A&E Sewing with a helpful chap named Rhys and here we are.
Making the best possible swimwear for you. Best in terms of performance, fit, design, environmental impact and social responsibility. It may take us a while to get there but it seems a worthy goal.
"Whether you think you can or you think you can't, you're right"
We think we can. Hopefully you agree.