Details matter. Doing everything in-house means we can obsess over them. We have full control over every single component - from our product to our packaging to our ethos. We’ve had threads under the microscope. Tested fabrics to breaking point. 3d print parts if we can’t find them available for our needs. Programmed our own button holes.
If we need to change something on the swimsuit it can be done in hours not months - helping us to bring you better products faster. With multiple versions of suits on the go at any one time we are continuously improving to create better products for people and the environment.
Knowing where our materials come from and how they're produced gives us greater control in managing sustainability and social welfare issues involved in the making of our products. It's also meant we've gotten to work with some super nice people - a win win!
We source everything from our fabric, elastic to paper and packaging as close to home as possible. Our threads come from a shop at the end of our road that opened in 1906 and is still family run. The box illustration was done by a very nice chap who swims in the same lane as us at the pool. It doesn't get more local than that. Jonny Voss is his name if you'd like a print!
We’re doing our tiny bit to help with the regeneration of the UK garment industry. In the early 1900s one third of Hackney was employed in the clothing industry. We may not get back to where we were - but we can do our best to make a dent in it. When you support us you're also supporting the oldest box manufacturer in the UK (1880). The oldest paper mill (1885). The list goes on. It also includes some of the oldest textile mills in Italy. The oldest label maker. The oldest and only elastic manufacturer in Europe.
“When you support us you're also supporting the oldest box manufacturer in the UK (1880). The oldest paper mill (1885). The list goes on..."
We also try to source sustainable materials as much as possible - all our fabrics come from mills committed to environmental sustainability and use recycled fabrics where we can. We avoid using plastic in our packaging and use paper from sustainable sources, and use 100% renewable electricity and 100% carbon neutral gar in our studio. Doing almost everything in house means we can reduce waste by only producing the quantities we need.
Environmentally this means it lowers our carbon footprint. Socially it means we're helping the last remaining manufacturing businesses in the UK and Europe to also continue to thrive. We’re not perfect but we’re always trying to find ways to improve where we can.
Currently when you buy a swimsuit there's a good chance it was made by one of us. Long term the plan is to start a local apprenticeship scheme to encourage the younger generation to enter into the fashion and textile industry and help to stop these skills dying out. We pay anyone who works with us the London Living Wage and welcome people of any gender, sexual preference and race. It is important that whoever works with us feels valued, learns something, and has a fun and fulfilling day.
We work long hours, but we always make time to collect our daughter from school, walk the dog and do our laps at the local lido or travel a bit further afar for some outdoor swims - meeting people and making friends. We think that’s important for everyone.